PERKEMBANGAN PRODUKSI DAN PEMASARAN MINYAK KAYU PUTIH PADA INDUSTRI PENYULINGAN UD. KETEL PARIGI DESA SAWA. BURU

Safir Kusnadi (Jurusan Kehutanan, Fakultas Pertanian, Universitas Pattimura, Ambon, Indonesia)
Mersiana Sahureka (Jurusan Kehutanan, Fakultas Pertanian, Universitas Pattimura, Ambon, Indonesia)
Troice E. Siahaya (Jurusan Kehutanan, Fakultas Pertanian, Universitas Pattimura, Ambon, Indonesia)

MARSEGU : Jurnal Sains dan Teknologi
Vol. 3 No. 6 (2026): MARSEGU : Jurnal Sains dan Teknologi

This study aims to analyze the development of cajuput oil production and marketing, as well as the factors influencing them, at the UD. Ketel Parigi refining industry in Sawa Village, Lilialy District, Buru Regency. The research was conducted in June 2025 using observation, interviews, and documentation studies. Data were obtained from the key respondent, namely the owner of UD. Ketel Parigi. Data were analyzed quantitatively using index numbers to analyze fluctuations in the production and marketing of cajuput oil, and qualitatively through descriptive analysis. The results showed that cajuput oil production during the 2020–2024 period fluctuated, driven by raw material availability. Cajuput oil production experienced significant fluctuation in 2021 at 2,183,000 ml with an index number of 69%. The selling price of cajuput oil increased from IDR 120,000 per bottle (600 ml) in 2020 to IDR 200,000 per bottle in 2024. The marketing system applied is a direct marketing channel from producer to consumer. Factors influencing production and marketing include the availability of raw materials, labor, production equipment, selling prices, and promotion.