<![CDATA[This study examined the development, feasibility, effectiveness, and utilization of an animated video medium developed through the Powtoon application in classical guidance services to assist students in formulating career plans more systematically. The study employed a Research and Development (R&D) approach using the ADDIE framework, comprising analysis, design, development, implementation, and evaluation. The subjects were 32 eleventh-grade students, with data analyzed through quantitative and qualitative approaches. The findings indicated that the Powtoon medium obtained 95% from the media expert, categorized as very good; 66% from the material expert, categorized as good; and 100% from the guidance and counseling practitioner. The combined feasibility result reached 87%, categorized as feasible. Implementation with 32 students yielded 72.02%, categorized as good. The statistical test produced a significance value of 0.000 (p < 0.05), indicating a significant improvement in career planning. Thus, the Powtoon-assisted animated video medium was deemed feasible and effective for classical guidance services in enhancing students’ career-planning abilities.]]>
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