Kemudi
Vol 11 No 1 (2026): Kemudi: Jurnal Ilmu Pemerintahan

Analysis of Digital Political Leadership: Mapping Prabowo Subianto's Political Narrative

Danang Kurniawan (Universitas Muhammadiyah Surakarta)
Sunituti (Universitas Muhammadiyah Surakarta)
Nurul Hidayati (Universitas Muhammadiyah Surakarta)



Article Info

Publish Date
18 Sep 2026

Abstract

This study aims to analyze the dynamics of political discourse regarding Prabowo Subianto on the platform X, focusing on temporal developments, political actors involved, thematic structures, and evolving narratives. This research method uses a qualitative approach, assisted by Qualitative Data Analysis Software (QDAS) in NVivo 12 Plus. Analysis is performed by organizing, coding, classifying, and visualizing data using features such as Word Frequency, Text Search Query, Matrix Coding Query, Cluster Analysis, and Social Network Analysis. The research data consists of uploads (posts), accounts, mentions, hashtags, and conversational texts about Prabowo Subianto on the platform X during the period 2019–2026. The data was analyzed to identify the development of conversation intensity, the most frequently associated actors, and the themes and narratives formed in the digital political discourse. The results of this study indicate that the intensity of conversations about Prabowo fluctuated, peaking in 2024 and remaining relatively high in 2025. Prabowo became the most dominant actor in the distribution of mentions, followed by Joko Widodo and Gerindra. In contrast, the emergence of international political actors underscores the discourse's relevance to the global context. clustering. This shows that the discourse on Prabowo is multidimensional, encompassing issues of defense, political parties, electoral activity, regional involvement, international relations, and social and cultural issues. The dominance of this activity tweet over retweets also shows that Prabowo's account communication is more oriented towards producing and delivering messages directly.

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Journal Info

Abbrev

kemudi

Publisher

Subject

Social Sciences

Description

Merupakan jurnal yang dikelola oleh Program Studi Ilmu Pemerintahan Fakultas Ilmu Sosial dan Ilmu Politik Universitas Maritim Raja Ali Haji, yang diterbitkan dua kali dalam setahun pada bulan Agustus dan Februari dan memuat 8 (delapan) artikel dalam setiap terbitan. Jurnal ini memberikan ruang bagi ...