<![CDATA[This study aims to measure the influence of Media (Variable X1) and Information Quality (Variable X2) on the Fulfillment of Followers' Information (Variable Y) on the Instagram account @tvrinasional. The method in this research uses a quantitative method with a Positivistic paradigm. The research will take place throughout the year 2024. The research object is the Instagram account @tvrinasional, with a population of 308,000 followers. The type of sample is probability sampling, with sample collection conducted using simple random sampling; the sample size was determined using the Slovin's formula with a margin of error of 0.5%, resulting in a sample of 400 respondents. The findings of this study indicate the influence of variables such as media exposure and information variables on the fulfillment of information needs among followers of the Instagram account @tvrinasional. This occurs because the t-test results show that the t-value for the media exposure variable is 8.108 > the t-table value of 1.966, and the t-value of 9.919 obtained from the information quality variable > the t-table value of 1.966.]]>
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