The Existence of Government Regulation Number 29 of 2021 Concerning the Implementation of the Trade Sector Relating to the Prohibition of Producers Selling Retail to Consumers

Muhammad Yusuf Y. Badar (Universitas Borobudur, Jakarta, Indonesia)
Abdullah Sulaiman (Universitas Borobudur, Jakarta, Indonesia)

Greenation International Journal of Law and Social Sciences
Vol. 3 No. 3 (2025): (GIJLSS) Greenation International Journal of Law and Social Sciences (September

This study analyzes the existence and legal interpretation of the provision prohibiting direct retail sales by producers as referred to in Government Regulation Number 29 of 2021 (hereinafter referred to as PP 29/2021) concerning the Implementation of the Trade Sector, Article 55 Paragraph (1). This study also discusses the multidimensional impact of this provision on producers and consumers if implemented consistently. The next challenge is how the government will implement and enforce the law against producers who continue to sell their products directly to consumers at retail. This research was conducted using an empirical legal approach (Raharjo, 2020) supported by field data through literature review, observation, in-depth interviews with business actors, trade supervisory officials, and analysis of implementing regulations. (Soekanto, 2014).