<![CDATA[Abstrak: Pemilihan program studi dan perencanaan karier menjadi semakin menantang seiring pesatnya perkembangan AI dan perubahan kebutuhan dunia kerja. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan literasi siswa SMA mengenai pemilihan program studi dan perencanaan karier melalui webinar nasional "Menentukan Arah Studi dan Karier". Kegiatan dilaksanakan secara daring menggunakan metode edukasi interaktif melalui ceramah dan diskusi, dengan melibatkan narasumber dari kalangan akademisi, praktisi industri, dan profesional. Sebanyak 118 siswa kelas XI dan XII dari berbagai sekolah di Indonesia mengikuti kegiatan ini. Efektivitas kegiatan dievaluasi menggunakan metode pre-test, post-test, masing-masing terdiri dari 8 pertanyaan, dan survei kepuasan peserta. Hasil evaluasi menunjukkan bahwa nilai rata-rata peserta meningkat dari 62 pada pre-test menjadi 84 pada post-test atau meningkat sebesar 22 poin (35,5%). Selain itu, 91% peserta menyatakan puas terhadap materi dan pelaksanaan webinar. Hasil tersebut menunjukkan bahwa webinar mampu meningkatkan pemahaman siswa mengenai hubungan antara potensi diri, pemilihan program studi, perkembangan AI, dan prospek karier masa depan. Kegiatan ini meningkatkan literasi karier siswa melalui integrasi perspektif akademik, industri, dan teknologi.Abstract: Choosing a university major and planning a career are becoming increasingly challenging amid the rapid development of AI and changing workforce demands. This community service activity aimed to improve high school students’ literacy regarding university major selection and career planning through a national webinar entitled “Determining Study and Career Directions. The activity was conducted online using an interactive educational approach through lectures and discussions, involving speakers from academia, industry, and professional backgrounds. A total of 118 Grade 11 and 12 students from various schools across Indonesia participated in the activity. The effectiveness of the activity was evaluated using pre-test and post-test methods, each consisting of 8 questions, as well as a participant satisfaction survey. The evaluation results showed that the participants’ average score increased from 62 on the pre-test to 84 on the post-test, representing an increase of 22 points (35.5%). In addition, 91% of participants expressed satisfaction with the webinar content and implementation. These results indicate that the webinar improved students’ understanding of the relationship between their personal potential, university major selection, AI developments, and future career prospects. This activity enhanced students’ career literacy by integrating academic, industry, and technological perspectives.]]>
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