<![CDATA[Micro, Small and Medium Enterprises (MSMEs) play a crucial role in the Indonesian economy, especially in contributing to the Gross Domestic Product (GDP). In addition, it also plays an important role in the rate of economic growth with a high significance for Indonesia's economic equity. The service method used is the Community Empowerment System (Sisdamas) developed by the Community Service Centre Team (LP2M) of UIN Sunan Gunung Djati Bandung. Sisdamas consists of four cycles, where each cycle is carried out for approximately one week. The author focuses on the problems of MSMEs in the Cipager Kaler neighbourhood. MSME empowerment efforts with the first step is the observation process, carried out thoroughly and in-depth to understand the social, economic, and environmental conditions of the local community. MSMEs play an important role in the Indonesian economy, both in terms of contribution to GDP and job creation. MSMEs not only help maintain economic stability but also encourage inclusive economic growth. However, there are several challenges faced by MSME players, such as a lack of awareness of the importance of branding and good financial bookkeeping.]]>
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