Financial literacy is one of the important factors in shaping individual financial behavior because it is related to the ability to understand, manage, and make appropriate financial decisions. Students as individuals who begin to have independence in managing finances need to have a good understanding of Finance in order to be able to implement responsible financial behavior. This study aims to determine the influence of financial literacy on financial behavior of students of the Faculty of Economics, University of Nias. The study used a quantitative approach with a sample of 42 respondents. Data collection was done through the spread of questionnaires, while data analysis using simple linear regression, correlation coefficient, coefficient of determination, and hypothesis testing with the help of IBM SPSS. The results showed that financial literacy has a positive and significant effect on student financial behavior. This is evidenced by the value of t-count of 4.741 > t-Table of 2.021 with a significance value of 0.000 < 0.05. The coefficient of determination of 0.360 indicates that financial literacy contributes 36.0% to student financial behavior, while 64.0% is influenced by other factors outside the study. These findings suggest that increasing financial literacy can be one of the strategies in shaping student financial behavior that is more prudent and responsible.
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