<![CDATA[This study aims to analyze Tasya Farasya’s communication style in introducing beauty products through YouTube. This research uses a descriptive qualitative method with Robert W. Norton’s Communicator Style Measure concept. Data were obtained through observation of Tasya Farasya’s YouTube content, interviews with seven informants, and documentation. Data analysis was conducted using the Miles and Huberman model through data reduction, data presentation, and conclusion drawing. The results show that Tasya Farasya’s communication style consists of six aspects: Dramatic, Animated Expressive, Open, Relaxed, Friendly, and Precise. These aspects are reflected in her distinctive and dynamic intonation, facial expressions and body language, openness in providing product reviews, relaxed manner, use of humor and friendly language, as well as clear and focused delivery of product information. The Dramatic aspect appears through emphasis and expressive delivery, while Animated Expressive is reflected in her lively facial expressions and gestures. The Open aspect is shown through her willingness to share information and opinions about the products being reviewed. The Relaxed and Friendly aspects are demonstrated through her casual and approachable communication style, while the Precise aspect is reflected in her ability to explain product information clearly and specifically. The combination of these communication styles forms an informative and engaging way of delivering messages, allowing beauty product information to be conveyed in an accessible manner to the audience.]]>
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