<![CDATA[This study aims to analyze the influence of social media, family environment, and entrepreneurship education on entrepreneurial intentions among Management Undergraduate Students Class of 2021 at Universitas Riau. The research employed a descriptive quantitative method with multiple linear regression analysis using SPSS software. The sample consisted of 185 respondents, selected through a probability random sampling technique based on Slovin's formula. Data were collected via questionnaires utilizing a Likert scale. The results of the descriptive statistical analysis indicated that social media, family environment, entrepreneurship education, and entrepreneurial intentions were all categorized as good. Hypothesis testing revealed that partially, social media, family environment, and entrepreneurship education have a positive and significant effect on students' entrepreneurial intentions. Simultaneously, all three independent variables also exert a significant effect on entrepreneurial intentions. Universities and families are expected to synergize in enhancing intrinsic motivation and implementing more applied learning methods to optimally foster students' entrepreneurial intentions.]]>
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