<![CDATA[This study examines the effects of delivery lead time and price on customer satisfaction at CV Saiku Putra Express. A quantitative approach was applied to 100 customers selected through accidental sampling. Data were collected through observation, Likert-scale questionnaires, and documentation, then analyzed using SPSS with validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination. The results show that delivery lead time has a positive and significant effect on customer satisfaction (t=14.029; p<0.001), as does price (t=8.528; p<0.001). Simultaneously, both variables significantly affect customer satisfaction. The R² value of 0.960 indicates that 96.0% of the variation in customer satisfaction is explained by delivery lead time and price. The regression equation is Y=3.928+0.523X₁+0.380X₂. These findings emphasize the importance of delivery timeliness and appropriate pricing in shaping customer satisfaction in freight-forwarding services]]>
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