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All Journal JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Eni Oktapiani
Universitas Bina Sarana Informatika
Humanities Economics, Econometrics & Finance

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Pengaruh Lead Time Pengiriman dan Harga terhadap Kepuasan Pelanggan pada CV Saiku Putra Express: The Effect of Delivery Lead Time and Price on Customer Satisfaction on Saiku Putra Express's CV Eni Oktapiani; Andi Putri Djohar Tenri Waru
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 3 No 1 (2026): Desember 2026 - Februari 2027
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v3i1.659

Abstract

This study examines the effects of delivery lead time and price on customer satisfaction at CV Saiku Putra Express. A quantitative approach was applied to 100 customers selected through accidental sampling. Data were collected through observation, Likert-scale questionnaires, and documentation, then analyzed using SPSS with validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination. The results show that delivery lead time has a positive and significant effect on customer satisfaction (t=14.029; p<0.001), as does price (t=8.528; p<0.001). Simultaneously, both variables significantly affect customer satisfaction. The R² value of 0.960 indicates that 96.0% of the variation in customer satisfaction is explained by delivery lead time and price. The regression equation is Y=3.928+0.523X₁+0.380X₂. These findings emphasize the importance of delivery timeliness and appropriate pricing in shaping customer satisfaction in freight-forwarding services
Co-Authors Andi Putri Djohar Tenri Waru