<![CDATA[This study aims to determine the effect of service quality, location, and facilities on consumer perception at Cam Café Brebes. A quantitative approach with a survey method was used involving 147 respondents selected through purposive sampling. Data were collected using Likert scale questionnaires and analyzed with multiple linear regression, t-test, F-test, and coefficient of determination (R²) using SPSS software. The results show that service quality, location, and facilities have a positive and significant effect on consumer perception, both partially and simultaneously. The coefficient of determination (R²) of 0.601 indicates that these three variables explain 60.1% of the variation in consumer perception, while the remaining 39.9% is influenced by other factors. The study concludes that consumer perception is shaped not only by food and beverages, but also by service quality, location convenience, and facility completeness.]]>
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