<![CDATA[Capture fisheries in Polewali Mandar record substantial production, but limited cold-chain services, unequal price information, and dependence on collectors constrain the value received by fishers. This study maps product, information, and value flows and formulates strategies for improving logistics distribution. An exploratory qualitative case study involved nine informants: five fishers, two collectors, one fish-landing-base manager, and one representative of the Marine and Fisheries Office. Interviews, observations, and documents were analyzed through supply-chain mapping, source triangulation, and SOAR. Three channels were identified: collector-based distribution, transactions through the landing base, and direct sales by fishers’ families. Collectors consolidate supply, grade fish, finance operations, and connect markets; however, informal financing may narrow fishers’ buyer choices. Critical points include inconsistent icing, limited storage, waiting time, non-uniform grading, transport without active refrigeration, and incomplete transaction records. The integration of three-flow mapping and SOAR produces staged proposals covering handling standards, price transparency, collective marketing, strengthened landing-base services, shared cold-chain facilities, and data-based market expansion. These proposals remain implementation targets rather than measured impacts.]]>
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