Tamaddun
Vol 25 No 1 (2026): June

Development of An Artificial Intelligence-Based Digital Platform: Enhancing Intercultural Communication Among University Students

Muhammad Abiyyu De Rossi (Universitas Negeri Medan)
Mhd Agri Amri (Universitas Negeri Medan)
Rita Hartati (Universitas Negeri Medan)
Nadia Kumari (Universitas Negeri Medan)
Juniar Elfrida Sihotang (Universitas Negeri Medan)
Azzahrah Andrianti (Universitas Negeri Medan)



Article Info

Publish Date
16 Sep 2026

Abstract

Artificial Intelligence (AI) is increasingly used to support communication and learning in culturally diverse higher-education environments. This study examined the potential of an AI-based digital platform to enhance university students’ intercultural communication competence and explored their perceptions of the platform. A quantitative pre-experimental design employing a one-group pre-test–post-test model was used with 50 undergraduate students from diverse cultural, linguistic, and regional backgrounds. Intercultural communication competence was measured before and after the AI-supported learning intervention across seven dimensions: cultural awareness, cultural empathy, respect for cultural diversity, cross-cultural communication confidence, communication adaptability, appropriate language use across cultures, and conflict management in intercultural contexts. A post-intervention questionnaire was also administered to assess students’ perceptions of the platform. Descriptive analysis showed that the overall mean intercultural communication competence score increased from 3.13 in the pre-test to 4.44 in the post-test. Post-test scores improved across all seven dimensions, with respect for cultural diversity obtaining the highest mean score (M = 4.58), while conflict management recorded the lowest post-test mean (M = 4.33). Students also reported highly positive perceptions of the platform, with an overall mean of 4.58. The findings indicate that AI-supported learning may facilitate cultural awareness, communication adaptability, culturally appropriate language use, confidence, and intercultural reflection. The study highlights the pedagogical potential of AI as a reflective communication-support tool while emphasizing that human judgment, cultural sensitivity, and critical AI literacy should remain central to intercultural learning.

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Journal Info

Abbrev

tamaddun-life

Publisher

Subject

Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

Tamaddun is a multidisciplinary peer reviewed and open access journal in language, literature, and culture. The aim is to publish conceptual and research articles that explore the application of any language in teaching and the everyday experience of language in education. Its scope is international ...