Pemanfaatan Aplikasi Kita Bestee Sebagai Media Edukasi Dan Pendampingan Nasabah Pada PT Bank BTPN Syariah Tbk

Prayoga Utomo (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Kustini Kustini (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Vol 5 No 05 (2026): Jurnal Pengabdian Masyarakat Sabangka

This community service activity aimed to describe the utilization of the Kita Bestee application as an educational and mentoring medium for MSME customers of PT Bank BTPN Syariah Tbk at MMS Wonokromo. The program was conducted from February to June 2026 involving 15 MSME customers. A participatory mentoring approach was applied through four stages: introduction and needs identification, material delivery, review and practice, and closing with the handover of assistance outputs. The learning materials were obtained from the Kita Bestee application, which focuses on MSME business development. The results showed that customers mainly required assistance in financial record-keeping, business banners, price lists, business logos, and social media marketing. The utilization of the Kita Bestee application helped student interns provide more structured and targeted business education. Furthermore, the mentoring activities improved customers’ understanding of business management and supported their business development.