Siber Journal of Advanced Multidisciplinary
Vol. 3 No. 2 (2025): (SJAM) Siber Journal of Advanced Multidisciplinary (July - September 2025)

The Essence of Business to Consumer in a Global Context

Yoeyong Rahsel (Institut Bakti Nusantara, Lampung, Indonesia)
Andino Maseleno (Institut Bakti Nusantara, Lampung, Indonesia)

Article Info

Publish Date
10 Sep 2025

Abstract

This study will further discuss the essence of business to consumer, factors influencing its transformation, the role of technology in enhancing customer experience, as well as the challenges and opportunities faced by businesses in this era. An in-depth analysis of case studies and current trends will help to understand the positive and negative impacts of business to consumer transformation in a global context.

Copyrights © 2025




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Journal Info
Siber Journal of Advanced Multidisciplinary
Website

Abbrev

SJAM

Publisher

Siber Nusantara Publisher

Subject

Humanities Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology

Description

Siber Journal of Advanced Multidisciplinary (SJAM) is a journal devoted to the publication of scientific articles published by Siber Nusantara Research and under the umbrella of the Yayasan Sinergi Inovasi Bersama (SIBER) and published 4 times a year, namely April, July, October, and January. SJAM ...