<![CDATA[This study examines the linkages between cruise ship arrivals and the empowerment of MSMEs at Benoa Port, Bali. The research is grounded in the phenomenon of MSMEs' dependency on the episodic flows of cruise tourists, which simultaneously create opportunities and vulnerabilities. The objective of the present study is threefold: first, to analyze MSMEs responses to cruise tourism; second, to assess social, economic, and environmental dimensions through the SET-Based Evaluation framework; and third, to identify emerging adaptive strategies. A qualitative case study approach was employed, combining in-depth interviews, participant observation, and secondary data analysis. The findings indicate that MSMEs derive substantial economic benefits by adopting positive adaptation strategies such as pricing adjustments, product diversification, extended operating hours, and digital payment adoption. However, a small group of MSMEs exhibited neutral or resistant attitudes, indicative of heterogeneity in adaptive responses. The study's findings indicate that cruise tourism offers considerable potential for the empowerment of MSMEs. To promote long-term sustainability, the study recommends policy interventions aimed at enhancing resilience, expanding market access, and ensuring inclusive and environmentally responsible development.]]>
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