<![CDATA[This study aims to (1) determine the effect of digital marketing on the decision to stay at Hotel Budi Sun Resort, (2) examine the influence of brand image on the decision to stay at Hotel Budi Sun Resort, and (3) determine the combined effect of digital marketing and brand image on the decision to stay at Hotel Budi Sun Resort. The study employs an associative research design using a quantitative approach. Purposive sampling was used as the sampling method, specifically utilizing the accidental sampling technique. A sample size of 100 respondents—consisting of visitors to Budi Sun Resort—was determined using Cochran's formula. Data were collected via questionnaires and analyzed using multiple linear regression statistics. Hypothesis testing was conducted using F-tests and t-tests. The results indicate that (1) digital marketing has a significant partial effect on the decision to stay at Hotel Budi Sun Resort, (2) brand image has a significant partial effect on the decision to stay at Hotel Budi Sun Resort, and (3) digital marketing and brand image have a significant simultaneous effect on the decision to stay at Hotel Budi Sun Resort.]]>
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