<![CDATA[Tourism villages have an important role in strengthening local economies, preserving cultural and environmental resources, and promoting community-based tourism. However, the sustainability of tourism villages depends not only on the availability of attractions but also on effective destination governance, community participation, institutional capacity, and adaptive management. This study aims to analyze the tourism potential and governance challenges of Ketingan Tourism Village, Sleman, Yogyakarta, and formulate a sustainable destination governance strategy. The study employed a qualitative case study design using document analysis and literature review. Data were obtained from scientific articles, official tourism information, policy documents, and previous studies concerning Ketingan Tourism Village and sustainable tourism village governance. Data were analyzed through thematic analysis based on four dimensions: destination potential, institutional governance, community participation, and sustainability. The findings indicate that Ketingan possesses a distinctive ecological attraction associated with egret and pond heron habitats, supported by rural landscapes and local community resources. Nevertheless, its tourism development has experienced stagnation, reflected in weak tourism management structures, limited tourism products, insufficient promotion, declining community engagement, and environmental pressures. The study proposes a governance strengthening model based on institutional revitalization, ecological conservation, community empowerment, product diversification, digital promotion, and multi-stakeholder collaboration. The model is expected to support the transformation of Ketingan into a more adaptive, inclusive, and sustainable tourism destination.]]>
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