Perceived Organizational Support and Organizational Identity: The Moderating Roles of Organizational Reputation and Self- Congruence

Hanuna shafariah (Prodi Administrasi Bisnis, Fakultas Ilmu Administrasi, Institut Ilmu Sosial dan Manajemen STIAMI, Jakarta Indonesia)
Abdul Gofur (Prodi Administrasi Bisnis, Fakultas Ilmu Administrasi, Institut Ilmu Sosial dan Manajemen STIAMI, Jakarta Indonesia)

Jurnal Manajemen Strategi dan Aplikasi Bisnis
Vol. 9 No. 2 (2026)

Purpose: This study aims to investigate the impact of Perceived Organizational Support (POS) on Organizational Identity, alongside the moderating roles of Organizational Reputation and Self-Congruence. Methodology: This quantitative research adopted a cross-sectional survey design with a sample of 127 employees from the banking and manufacturing sectors. Data analysis was executed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4. Findings: The empirical results demonstrate that POS exerts a positive and significant influence on organizational identity. Furthermore, organizational reputation and self-congruence significantly buffer and strengthen the positive effect of POS on organizational identity. Suggestion: Organizational leadership should align internal supportive mechanisms with external reputation management and value-congruence strategies to solidify employee identification effectively.