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All Journal Jurnal Manajemen Strategi dan Aplikasi Bisnis SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam
Hanuna Shafariah
Prodi Administrasi Bisnis, Fakultas Ilmu Administrasi, Institut Ilmu Sosial dan Manajemen STIAMI, Jakarta Indonesia
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Work–Life Balance as a Mediator in an Islamic Context: Burnout, Career, and Satisfaction Hanuna Shafariah; Abdul Gofur
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol. 8 No. 1 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v8i1.1777

Abstract

This study investigates how burnout and career development influence job satisfaction via work–life balance among Muslim employees in Jakarta, integrating Islamic management principles. Using structural equation modelling, results indicate burnout negatively impacts work–life balance, while career development directly enhances job satisfaction. Crucially, work–life balance mediates the relationship between burnout and satisfaction. However, career development showed no significant link to work–life balance. The study uniquely combines behavioral theory with Islamic perspectives, highlighting that minimizing emotional strain is essential for maintaining the balance required for employee well-being.
Exploring the differential impact of a male celebrity endorser on brand trust in Scarlett Cosmetics across genders Abdul Gofur; Hanuna Shafariah
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol. 8 No. 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i2.1678

Abstract

This study aims to analyze the influence of celebrity endorsers on brand trust, considering gender as a moderating variable, with a focus on the use of celebrity endorsements for cosmetic products in Indonesia. Based on the Source Credibility Theory, this study employs a quantitative method using Moderated Regression Analysis (MRA) with 115 respondents in Jakarta, who were obtained through a chain referral system technique. The results show that celebrity endorsers significantly increase brand trust, in line with previous findings that support the credibility of endorsers. A crucial finding is the role of gender as a significant moderator, where the influence of celebrity endorsers is more substantial on male consumers than female consumers in the context of women's cosmetic products. Managerial implications suggest that marketers consider gender dynamics in the selection of celebrity endorsers to optimize marketing strategies and campaign effectiveness, even for products traditionally aimed at a particular gender. This study contributes to enriching the marketing literature by providing empirical insights from the Indonesian context regarding the role of gender in moderating the influence of celebrity endorsers.
Co-Authors Abdul Gofur Gofur, Abdul