This study is oriented toward evaluating the empirical intervention of leverage, firm size, and liquidity in dictating the formulation of market-driven firm value, focusing on Consumer Non-Cyclical enterprises listed on the Indonesia Stock Exchange across the 2021-2024 temporal horizon. Utilizing a non-probability purposive sampling framework, a cohort of 78 corporate entities met the predefined benchmark for observation. The empirical architecture utilizes secondary data extracted from audited financial statements and annual disclosures. Data processing was executed via a multiple linear regression model utilizing SPSS version 27 alongside Microsoft Excel. Operationally, leverage was quantified through the Debt to Equity Ratio (DER), firm size was operationalized via the natural logarithm of aggregate assets, and liquidity was captured through the Current Ratio (CR). The empirical trajectory confirms that leverage and liquidity exert a positive and statistically pronounced bearing on firm value. Conversely, organizational scale (firm size) exhibits no justifiable statistical leverage in shaping firm value. These diagnostics imply that structural capital optimization and short-term liability settlement capacities serve as critical determinants for market appreciation. Practically, corporate executives are compelled to calibrate leverage thresholds and maintain robust working capital to stimulate favorable investor sentiment, thereby fortifying long-term corporate expansion.
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