<![CDATA[This study aims to analyze the work-life balance of the millennial generation in the digital era at PT PNM Mekaar Regional Kediri. A qualitative approach with a design thought model was chosen as the approach and model in this study. The unit of analysis is employees of PT PNM Mekaar Regional Kediri who are included in the millennial generation group with a sample of five employees using purposive sampling. Data collection was carried out by observation, interviews, and think-alouds. The research procedure was carried out by applying a modified design thought model as needed. The data analysis technique used NVivo 15. The results of the study describe the results of the interview in the form of a word cloud and obtained the results that employees need adequate applications, work flexibly, and provide rewards for customers and employees are able to distinguish the concept of work and personal life so that the two are not mixed up, but have positions and priorities according to their use. With a similar concept, working hours are expected to increase productivity and make employee work easier so that employee job satisfaction increases]]>
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