Jurnal Multidisiplin Madani (MUDIMA)
Vol. 5 No. 9 (2025): September 2025

The Influence of Influencer Marketing and User Generated Content on Skintific Brand Awareness Among Generation Z’

Erika Sri Setyahadi Putri (Maulana Malik Ibrahim State Islamic University of Malang)
Yayuk Sri Rahayu (Maulana Malik Ibrahim State Islamic University of Malang)

Article Info

Publish Date
01 Oct 2025

Abstract

This study examines the influence of influencer marketing and user-generated content on brand awareness of Skintific skincare among Gen Z consumers in the Jabodetabek area. Employing a quantitative method with multiple linear regression analysis, data were collected via questionnaires from 150 respondents. Results reveal that both influencer marketing and user-generated content have a positive and significant effect, individually and jointly, on brand awareness. These findings suggest that combining these two digital marketing strategies effectively enhances brand recognition among target consumers. The study offers valuable insights for companies aiming to optimize marketing strategies within the Gen Z demographic.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Multidisiplin Madani (MUDIMA)
Website

Abbrev

mudima

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Journal Description Jurnal Multidisiplin Madani (MUDIMA) adalah adalah jurnal multidisiplin yang diterbitkan oleh Formosa Publisher. Jurnal Multidisiplin Madani (MUDIMA) terbit setiap bulan (monthly). Jurnal Multidisiplin Madani (MUDIMA)merupakan jurnal peer review, open access, dan ilmiah yang ...