<![CDATA[This research examines the effect of servicescape, customer experience, and perceived value on customers’ intention to revisit Jiwan Coffee & Things in Cirebon Regency. Grounded in Customer Value Theory, which posits that consumer attitudes emerge from evaluations of benefits and sacrifices during consumption, the study employs a quantitative survey approach. A total of 160 respondents were selected through purposive sampling, with the criterion of having visited the café within the past six months. Employing SmartPLS 4 as the analytical engine within a PLS-SEM design, the study confirms that servicescape, customer experience, and perceived value function as pivotal determinants that positively and significantly foster revisit intention, whether assessed separately or in combination. The model demonstrates adequate explanatory power. These results highlight the importance of maintaining a comfortable physical environment, delivering positive customer experiences, and enhancing perceived value to foster satisfaction, loyalty, and consistent return visits, particularly for nature-themed cafés.]]>
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