<![CDATA[This study aims to analyze the influence of influencer credibility dimensions on purchase intentions for local running apparel products on TikTok Shop among Generation Z in Yogyakarta. Drawing on Source Credibility Theory, this study examines the dimensions of attractiveness, expertise, similarity, and trustworthiness. The study employed a survey method involving 196 respondents selected through purposive sampling. Data analysis was conducted using the PLS-SEM technique with SmartPLS 4 software. The results indicate that attractiveness, similarity, and trustworthiness have a positive and significant effect on influencer credibility. However, expertise was found to have no significant effect. Overall, influencer credibility has a very strong and significant influence on Generation Z’s purchase intention. These findings indicate that for young consumers on TikTok, aspects of authenticity and profile similarity are more important than formal expertise. Businesses are advised to select relatable influencers for more effective marketing strategies]]>
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