<![CDATA[This study aims to determine the influence of Public Relations and Corporate Image on property purchasing decisions at ERA Gading, North Jakarta. The study employs a quantitative method using a survey technique. The research population consists of 1,250 transactions, with a sample of 100 respondents selected via purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed with SPSS, utilizing tests for validity, reliability, classical assumptions, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results indicate that Public Relations has a positive and significant influence on purchasing decisions, with a regression coefficient of 0.452 and a significance level of 0.000 (< 0.05). Corporate Image also exerts a positive and significant influence, with a regression coefficient of 0.414 and a significance level of 0.000 (< 0.05). Simultaneously, both variables positively and significantly influence purchasing decisions, with an F-statistic of 152.827 and a significance level of 0.000 (< 0.05). The R-square value of 0.759 indicates that 75.9% of purchasing decisions can be explained by Public Relations and Corporate Image, while the remaining 24.1% is influenced by other factors. In conclusion, Public Relations and Corporate Image play a significant role in property purchasing decisions at ERA Gading, North Jakarta. The company needs to maintain the quality of its Public Relations and uphold a positive image to enhance consumer trust.]]>
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