<![CDATA[Translating American literature outside the United States always goes with center-periphery shifts regarding American culture. The shifts are not only observed in the global south polysystems, where translating societies resist American hegemonic discourses; they are also manifested in Western renditions. The article studies the French translation of American culture by focusing on Fitzgerald’s The Great Gatsby. It is a mixed-method research approach. Both quantitative and qualitative data were collected from the source and target texts. Secondary data were obtained from books and articles pertinent to the topic. American Studies interdisciplinary methodology and Hall’s encoding-decoding theory were applied for data analysis. It is discovered that a negotiated position dominates the translation (61.04%). There is negotiation between America and France’s 1920s counter-cultures and post-World War social and political practices. The dominant-hegemonic position (23.20%) comes second, with an exoticism for American economic system codes, English routine formulas, geographic and personal naming, and security and military practices. Last, there is an oppositional decoding (7.18%). It is characterized by a domesticating shift from Lost Generation style and Jazz culture to surrealism and Parisian wandering culture. These findings advance transnational American studies by integrating the French language into the conception of American culture.]]>
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