PENGARUH PEMANFAATAN PLATFORM E-COMMERCE DALAM PEMBELAJARAN DIGITAL MARKETING TERHADAP MINAT BERWIRAUSAHA DENGAN SELF-EFFICACY SEBAGAI VARIABEL MODERASI

Iit Sri Mulyani (Universitas Negeri Surabaya)
Septyan Budy Cahya

Jurnal Pendidikan Tata Niaga (JPTN)
Vol. 14 No. 2 (2026)

This study aims to analyze the effect of e-commerce platform utilization in Digital marketing learning on entrepreneurial interest with self-efficacy as a moderating variable in students of SMKN 4 Surabaya. This study uses a quantitative approach with an associative design. The research sample was 209 respondents using a saturated sampling technique. Data were collected through a Likert scale questionnaire and analyzed using linear regression analysis and Moderated Regression Analysis (MRA) with the help of IBM SPSS Statistics 22. The results showed that e-commerce platform utilization had a positive and significant effect on entrepreneurial interest. In addition, self-efficacy was proven to moderate the effect of e-commerce platform utilization on entrepreneurial interest. This finding indicates that self-efficacy strengthens the influence of e-commerce platform utilization in increasing students' entrepreneurial interest.