<![CDATA[This study aims to analyze the influence of facilities and service quality on visiting decisions through destination image as a mediating variable at Saloka Theme Park, Semarang Regency. The research was motivated by the decline in visitor numbers amid increasingly intense competition among tourist destinations, highlighting the need to identify the factors that influence tourists' visiting decisions. The results indicate that both facilities and service quality have a positive and significant effect on destination image. Furthermore, facilities, service quality, and destination image also have a positive and significant influence on visiting decisions. The mediation analysis reveals that destination image significantly mediates the effects of facilities and service quality on visiting decisions. These findings suggest that improving facilities and service quality not only directly encourages tourists' decisions to visit but also strengthens the destination image, which in turn enhances visiting decisions. Therefore, the management of Saloka Theme Park is expected to continuously improve its facilities, service quality, and destination image as strategic efforts to increase its attractiveness and encourage more tourists to visit.]]>
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