Jurnal Bisnis Inovatif dan Digital
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Articles
46 Documents
<![CDATA[Implementasi Berbasis Undang – Undang 1945 Sebagai Transformasi Teknologi dalam Meningkatkan Strategi Perdagangan dan Pemasaran Industri Migas Yang Bersifat Dinamis ]]>
<![CDATA[Edy Soesanto]]>;
<![CDATA[Angelicleatemia Angelicleatemia]]>;
<![CDATA[Nona Julia]]>
<![CDATA[ Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 3 (2024): Juli : Jurnal Bisnis Inovatif dan Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jubid.v1i3.129
<![CDATA[The purpose of this research is to examine implementation based on the Law (1945) as a technological change in improving business dynamics and marketing strategies for the oil and gas industry. This study examines document analysis as a research method. The research results show that the enactment of the Law (1945) opened up new opportunities in technological change which changed the business and marketing strategy paradigm of the oil and gas industry to better adapt to market and technological dynamics. These findings provide valuable information to stakeholders to develop responsive and innovative strategies to meet the challenges of the growth of the oil and gas industry.]]>
<![CDATA[Strategi Komunikasi Bisnis dalam Meningkatkan Kepuasan Pelanggan Pada Jasa Expedisi di Era Digital ]]>
<![CDATA[Nadiya Fadillah]]>;
<![CDATA[Sumartono Sumartono]]>
<![CDATA[ Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 3 (2024): Juli : Jurnal Bisnis Inovatif dan Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jubid.v1i3.154
<![CDATA[The current of globalization has made technological and digital developments change the way business and communication are carried out. The digital era is currently the foundation of the business world and opens up new opportunities, including expedition delivery services or what can be called logistics. The expedition delivery service itself not only plays a role in delivering packages to the customer's hands but also must gain the customer's trust so that the customer has an interest in using the delivery service again. The aim of the research is to determine customer satisfaction in using expedition delivery services. The research used is descriptive qualitative research, using an approach that involves collecting relevant data sources, such as journal articles, books, publications and so on. The research data obtained is then analyzed systematically so that they can be continuous with each other in increasing satisfaction with the use of delivery services.]]>
<![CDATA[Strategi Corporate Social Responsibility untuk Transformasi Bisnis dalam Membangun Masa Depan yang Berkelanjutan ]]>
<![CDATA[Nafi’ul Umam]]>;
<![CDATA[Nazaruddin Malik]]>;
<![CDATA[Masiyah Kholmi]]>
<![CDATA[ Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 3 (2024): Juli : Jurnal Bisnis Inovatif dan Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jubid.v1i3.155
<![CDATA[In the era of globalization, companies not only focus on financial resources but also social and environmental aspects of their activities. Corporate Social Responsibility (CSR) is essential for companies to adapt and grow, foster relationships with stakeholders, mitigate risks, and create value for society. Interdisciplinary research is essential to understand the importance of CSR in business transformation. This research utilizes a qualitative descriptive research methodology. In CSR implementation, the presence of sustainable leaders is the presence of leaders who have a vision and mission can help companies in developing effective and sustainable CSR strategies. They can help companies in improving reputation and public trust, strengthening relationships with stakeholders, and opening new market opportunities. Stakeholder interest in CSR is an influence in improving CSR effectiveness and business transformation. They can increase community awareness and participation in development and empowerment efforts, and assist companies in improving effective and sustainable CSR strategies.]]>
<![CDATA[Lobi dan Negosiasi Dalam Komunikasi Antara Pihak Klien Dengan PT Digirmarly ]]>
<![CDATA[Alifya Dyara Sruti]]>;
<![CDATA[Agnie Bulan Rachmadhany]]>;
<![CDATA[Tabina Ratnadewati]]>;
<![CDATA[Saifuddin Zuhri]]>
<![CDATA[ Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 3 (2024): Juli : Jurnal Bisnis Inovatif dan Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jubid.v1i3.165
<![CDATA[This research aims to understand the communication carried out by PT Digimarly Solusi Digital in carrying out the lobbying and negotiation process with clients so as to create mutually beneficial cooperation. The theory applied in this research is Persuasion Communication Theory because this theory is related to the lobbying and negotiation process where individuals or groups involved in the lobbying and negotiation process must have the ability to convince interested parties to agree and adopt a certain attitude, statement, opinion, and behavior. The methodology used is qualitative research, with the research subject being PT Digimarly Solusi Digital which is a social media service company that provides digital marketing consulting services to the community, especially MSME players. Data was collected through in-depth observations and interviews with the Head of Department of Sales and CRM (Customer Relationship Management) as well as through library research. The results showed that the lobbying and negotiation strategies applied were Direct Lobbying and Win-Win Solution with the Cognitive Problem and Networking approach methods which aimed to equalize perceptions between PT Digimarly Solusi Digital and clients so as to find a mutually beneficial cooperation agreement between the two parties and maintain a long-standing good relationship.]]>
<![CDATA[Peran Keberadaan Badan Usaha Milik Desa (BUMDes) Terhadap Perekonomian Dan Pengembangan Masyarakat Desa Laut Dendang Menuju Desa Mandiri ]]>
<![CDATA[Budiyanti Budiyanti]]>;
<![CDATA[Mita Nalsalisa Br Barus]]>;
<![CDATA[Vadillah Raihto Hutasuhu]]>;
<![CDATA[Elsy Nila Sari Situmeang]]>;
<![CDATA[Rosni Rosni]]>
<![CDATA[ Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 3 (2024): Juli : Jurnal Bisnis Inovatif dan Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jubid.v1i3.175
<![CDATA[This research examines the role of Village-Owned Enterprises (BUMDes) in improving the economy and developing society in Laut Dendang Village, with the ultimate goal of achieving independent village status. Using a qualitative method with a case study approach, this research analyzes the contribution of BUMDes in creating jobs, increasing people's income, and facilitating access to resources and training. The research results show that the existence of BUMDes has had a significant positive impact on local economic growth, increasing community skills, and strengthening village institutional capacity. BUMDes plays a role as a catalyst in the process of village economic empowerment, which ultimately helps Laut Dendang Village move towards independence. However, this research also identifies challenges faced, including limited capital and government support, which need to be overcome to optimize the role of BUMDes. These findings provide insight for the government and other stakeholders in designing more effective policies and strategies for village development through BUMDes.]]>
<![CDATA[Strategi Personal Branding melalui Pemasaran Online di Era Globalisasi ]]>
<![CDATA[Allya Ega Annisa hutauruk]]>;
<![CDATA[Arisman purba]]>;
<![CDATA[Danny Ajar Baskoro]]>;
<![CDATA[Naomi simanjuntak]]>;
<![CDATA[Putri dwi jelita waruwu]]>;
<![CDATA[Selvia Santa Maria Siallagan]]>
<![CDATA[ Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 3 (2024): Juli : Jurnal Bisnis Inovatif dan Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jubid.v1i3.176
<![CDATA[Personal branding has become a crucial element in building a strong professional identity in the era of globalization. Through online marketing, individuals can leverage various digital platforms to create and manage a consistent and appealing self-image. This research examines effective strategies for personal branding through online marketing, including the use of social media, blogs, and personal websites. The study also explores how digital technology has transformed the way people perceive and interact with personal branding. The results indicate that successful personal branding strategies require not only high-quality and authentic content but also a deep understanding of the target audience and the use of analytics to measure effectiveness. With the right approach, personal branding through online marketing can enhance professional visibility, career opportunities, and business networks.]]>
<![CDATA[Menganalisis Strategi Pemasaran Indomie (PT Indofood Sukses Makmur Tbk) Dalam Pasar Internasional ]]>
<![CDATA[Aurora Elise Putriku]]>;
<![CDATA[Lenti Susanna Saragih]]>;
<![CDATA[Novita Sari Br Siboro]]>;
<![CDATA[Mutiara Dwi Rizqina]]>;
<![CDATA[Michael Sihombing]]>
<![CDATA[ Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 3 (2024): Juli : Jurnal Bisnis Inovatif dan Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jubid.v1i3.179
<![CDATA[Abstract This research aims to analyze the marketing strategy of PT Indofood Sukses Makmur Tbk to enter the international market with a focus on Indomie instant noodle products. Obtain data from trusted sources such as academic journals and books through library research methods. A qualitative approach is used to understand Indomie's marketing strategy through content analysis and data interpretation. This company is famous for its high quality products and various innovations, especially in instant noodle products. Quality standardization in the production process is the key to success in the global market. Apart from that, PT Indofood Sukses Makmur Tbk applies the cost-plus method in determining export selling prices so that its products are flexible and competitive in the international market. In terms of distribution, the company attaches great importance to quality, timeliness, safety and transportation costs. Indomie products are distributed through large wholesalers and retailers and are popular in overseas markets such as Australia. The findings show that effective and efficient marketing strategies have helped PT Indofood Sukses Makmur Tbk maintain and expand its global market share.]]>
<![CDATA[Analisis Strategi Ekspansi Kopiko (PT. Mayora Indah Tbk) Memasuki Pasar Internasional ]]>
<![CDATA[Arfina Sabila]]>;
<![CDATA[Cindy Dwiana Putri]]>;
<![CDATA[Nadia Indah Lestari]]>;
<![CDATA[Lenti Susana Saragih]]>;
<![CDATA[Aurora Elise Putriku]]>
<![CDATA[ Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 3 (2024): Juli : Jurnal Bisnis Inovatif dan Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jubid.v1i3.184
<![CDATA[This research aims to analyze Kopiko's expansion strategy in entering international markets. Kopiko, as a superior coffee candy product from Indonesia, has successfully penetrated more than 80 countries throughout the world. This research uses a qualitative approach with a literacur study method to understand the strategies implemented by Kopiko in achieving global success. Data was obtained through in-depth literature study on the official PT website. Mayora Indah Tbk, analysis of company documents, and related previous research. The research results show that Kopiko's success in the international market is supported by several key factors, namely: (1) product adaptation according to local consumer preferences in each country; (2) effective marketing strategies, including the use of social media, influencers, and engaging advertising campaigns; (3) collaboration with local distributors who have a wide distribution network; (4) continuous product innovation to maintain consumer interest; and (5) consistent product quality. Kopiko also utilizes in-depth market analysis to select target countries with high growth potential. This research concludes that product adaptation and innovation strategies, coupled with careful marketing and strategic distribution cooperation, are the main factors for Kopiko's success in international market expansion. These findings can be a reference for other companies who want to expand their business to the global market]]>
<![CDATA[Hubungan antara AI, Machine Learning, Dan Implikasinya Terhadap Responsivitas Bisnis ]]>
<![CDATA[Nur Avia Aminia Junaedy]]>;
<![CDATA[Nurul Asfiah]]>
<![CDATA[ Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 3 (2024): Juli : Jurnal Bisnis Inovatif dan Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jubid.v1i3.189
<![CDATA[More time can be identified by applying AI to Big Data analysis in order to automate business processes on the platform. With the advent of AI and machine learning technologies, businesses can now interact with customers automatically because these technologies can provide honest feedback directly from customers. Many businesses currently use chatbots, which enable employees to communicate with customers around-the-clock. In business, machine learning can help determine the status of goods shipment. Data-data is time-based information that is analyzed to make it suitable for determining the status of the transaction. In addition, the use of machine learning can provide information about often purchased goods and assist consumers in examining goods that are highly valued]]>
<![CDATA[Penerapan Metode RFM dengan Python dalam Segmentasi Pelanggan ]]>
<![CDATA[Andy Hermawan]]>;
<![CDATA[Ravli Avdala Kahfi]]>;
<![CDATA[Erwin Surya]]>;
<![CDATA[Ulfatul Aini]]>;
<![CDATA[Risky Hidayat]]>
<![CDATA[ Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 3 (2024): Juli : Jurnal Bisnis Inovatif dan Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jubid.v1i3.222
<![CDATA[In a competitive business environment, understanding customer behaviour and improving retention strategies are critical to a company's success. Many companies struggle to identify valuable customers, understand their needs, and develop effective marketing strategies. One method that has proven effective is Recency, Frequency, and Monetary (RFM) analysis, which measures customer value based on three dimensions: when the customer last made a purchase, how often they transact, and how much money they spend. This research focuses on applying the RFM method with Python for customer segmentation in a retail company. By analysing customer transaction data, this research shows how RFM analysis can provide deep insights into customer behaviour and assist in the development of more targeted marketing strategies. The ultimate goal is to improve customer retention and maximise the return on investment (ROI) of marketing activities. This research offers practical solutions to common challenges in customer relationship management and contributes to the development of more efficient data-driven marketing methods.]]>
