Jurnal Pemimpin Bisnis Inovatif
Vol. 2 No. 1 (2024): Januari : Jurnal Pemimpin Bisnis Inovatif

Generative Artificial Intelligence Adoption and Business Decision Quality: The Mediating Role of Organizational Learning Capability in Digital Enterprises

Teti Safari (ITB Semarang)
Hani Krisnawati (ITB Semarang)
Rita Andini (ITB Semarang)



Article Info

Publish Date
30 Jan 2024

Abstract

Generative Artificial Intelligence (GenAI) is increasingly adopted by digital enterprises to support data analysis, planning, information synthesis, and managerial decision-making. However, the organizational value of GenAI depends on the ability of enterprises to transform AI-generated insights into actionable knowledge and high-quality decisions. This study aimed to examine the direct effect of GenAI adoption on business decision quality and the mediating role of organizational learning capability. A quantitative explanatory design was employed involving 250 managers, supervisors, and professionals with experience using GenAI for organizational tasks. Data were collected using a five-point Likert scale questionnaire and analyzed through Structural Equation Modeling with Partial Least Squares. The results confirmed that the measurement model fulfilled the criteria for validity and reliability. GenAI adoption had a positive and significant effect on organizational learning capability and business decision quality. Organizational learning capability also positively and significantly influenced business decision quality and partially mediated the relationship between GenAI adoption and business decision quality. The study concludes that GenAI improves decision quality through direct analytical support and organizational learning processes that facilitate knowledge acquisition, sharing, interpretation, and utilization. Digital enterprises should therefore combine GenAI implementation with employee training, collaborative learning, knowledge-sharing mechanisms, reliable data governance, and systematic verification of AI-generated outputs to support accurate, timely, relevant, and strategically appropriate business decisions.

Copyrights © 2024






Journal Info

Abbrev

JPBI

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...