<![CDATA[MSMEs of processed marine products in coastal areas have strategic potential in strengthening the local economy but still face limited institutional support at the village level. This study aims to analyze the contribution of the village government and formulate a strategy to optimize its role in strengthening the MSME seafood business in Citemu Village, Cirebon. The research uses a descriptive quantitative approach with a survey method of MSME actors and village government apparatus. Respondents comprised 62 people, namely 50 processed seafood MSME actors and 12 village officials selected purposively. Data was collected through structured questionnaires and documentation, using a 24 item five point Likert scale instrument that proved valid (r 0.412 to 0.781) and reliable (alpha 0.883 and 0.851), then analyzed using descriptive statistics and Spearman rank correlation. The results of the study show that the contribution of the village government is moderate (mean 3.32; SD 0.62) and correlates significantly with business actor trust (rs = 0.612; p < 0.01) and business sustainability (rs = 0.548; p < 0.01), but only weakly with business scale (rs = 0.241) and product competitiveness (rs = 0.196). Optimizing the contribution of the village government through integrated development planning, sustainable assistance, and strengthening village institutions is the key to encouraging the sustainable strengthening of MSMEs in marine processed products. These findings imply that village policy should shift from administrative recognition toward technical and market based assistance.]]>
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