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All Journal Indonesian Journal of Multidisciplinary Science Economics Monetary Journal
Aquelino Da Costa Tilman
Politeknik Siber Cerdika Internasional, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Optimizing the Village Government's Contribution in Strengthening the MSME Processed Products Business in Citemu Village, Cirebon Sudrajat Sudrajat; Mulfi Wulan Ningru; Iksan Iksan; Aquelino Da Costa Tilman
Economics Monetary Journal Vol. 2 No. 1 (2026): Economics Monetary Journal
Publisher : Asosiasi Persatuan Pengusaha Muda Teknik Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64910/v54cx508

Abstract

MSMEs of processed marine products in coastal areas have strategic potential in strengthening the local economy but still face limited institutional support at the village level. This study aims to analyze the contribution of the village government and formulate a strategy to optimize its role in strengthening the MSME seafood business in Citemu Village, Cirebon. The research uses a descriptive quantitative approach with a survey method of MSME actors and village government apparatus. Respondents comprised 62 people, namely 50 processed seafood MSME actors and 12 village officials selected purposively. Data was collected through structured questionnaires and documentation, using a 24 item five point Likert scale instrument that proved valid (r 0.412 to 0.781) and reliable (alpha 0.883 and 0.851), then analyzed using descriptive statistics and Spearman rank correlation. The results of the study show that the contribution of the village government is moderate (mean 3.32; SD 0.62) and correlates significantly with business actor trust (rs = 0.612; p < 0.01) and business sustainability (rs = 0.548; p < 0.01), but only weakly with business scale (rs = 0.241) and product competitiveness (rs = 0.196). Optimizing the contribution of the village government through integrated development planning, sustainable assistance, and strengthening village institutions is the key to encouraging the sustainable strengthening of MSMEs in marine processed products. These findings imply that village policy should shift from administrative recognition toward technical and market based assistance.
Increasing the Value of Local Products through Rebranding and Repackaging: A Case Study of MSMEs in Citemu Village Faozi Muhammad; Aquelino da Costa Tilman
Economics Monetary Journal Vol. 2 No. 1 (2026): Economics Monetary Journal
Publisher : Asosiasi Persatuan Pengusaha Muda Teknik Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64910/dk6qh620

Abstract

MSME local products have an important role in strengthening the village economy, but there are still many MSME actors who face limitations in terms of brand identity, packaging, and product competitiveness. This study aims to analyze the increase in the value of local products through rebranding and repackaging strategies in MSMEs owned by Mrs. Herlina in Citemu Village that produce shredded crab and squid chili sauce. This research uses a qualitative approach with a case study design employing thematic analysis. Data were collected through in-depth interviews conducted on December 25, 2025 with MSME actors as the main informants. Data collection techniques were focused on interviews to explore the initial condition of the product, the process of implementing rebranding and repackaging, and the perceived impact after the implementation of the strategy. The results of the study showed that the initial condition of the product still faced challenges in the form of the absence of brand identity, simple packaging, and the absence of packaging permits. The implementation of rebranding was carried out through the creation of a new logo, while repackaging was carried out through the renewal of packaging design and the management of PIRT (Processed Food Registration Certificate) permits. This strategy has contributed to perceived improvements in the perception of product quality, consumer trust, product competitiveness, and confidence of MSME actors. This study concludes that rebranding and repackaging contributed to perceived improvements in the value of local MSME products and have the potential to support the sustainability of village economic development.
Rebranding and Redesign Model of Packaging of Marine Products in Increasing the Perception of Value and Buying Interest of MSME Consumers in Citemu Village, Cirebon Aquelino da Costa Tilman; Dayuni Dayuni
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 6 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i6.1341

Abstract

challenge of low value perception and consumer buying interest due to weak brand identity and packaging appearance. Objectives: This study aims to analyze the rebranding and packaging redesign model in increasing the perception of value and consumer buying interest of MSME seafood products in Citemu Village, Cirebon. Method: The research method uses an explanatory quantitative approach with a survey method of MSME seafood consumers selected through purposive sampling techniques. Data were collected using a structured questionnaire and analyzed through descriptive statistical analysis and analysis of intervariable relationships. Results: The results of the study showed that packaging rebranding and redesign had a positive effect on consumer value perception, which was reflected in the increase in assessment of product quality, trust, product attractiveness, and value matching with price. Value perception has been proven to play a significant role in increasing consumer buying interest. Conclusion: These findings confirm that value perception is a key factor in bridging the influence of rebranding and packaging redesign on the purchasing decisions of MSME consumers.
Co-Authors Dayuni Dayuni Faozi Muhammad Iksan Iksan Mulfi Wulan Ningru Sudrajat Sudrajat