<![CDATA[The development of the digital economy has created an increasingly intensive consumer environment for Muslim Generation Z through social media, social commerce, algorithmic promotions, flash sales, and convenient digital payment systems. These conditions may trigger Fear of Missing Out (FOMO), encouraging consumerist behavior while generating psychological and spiritual tension. This study aims to analyze the role of qana'ah and tazkiyat al-nafs within Sufi ethics as mechanisms for regulating consumerist behavior among Muslim Generation Z in the digital economy era. The study employed an interpretive qualitative approach with a case study design. Data were collected through semi-structured interviews with 15 informants, non-participant digital observations, and document analysis, followed by reflexive thematic analysis supported by NVivo. The findings revealed five interconnected themes: digital impulse triggers, psycho-spiritual dissonance, the reinterpretation of qana'ah, tazkiyat al-nafs as a self-regulation mechanism, and ecosystems for spiritual resilience. The findings demonstrate that qana'ah should not be understood as passive resignation or rejection of economic development, but as an active capacity to regulate desires, distinguish needs from wants, and detach personal worth from material ownership. Practices such as muraqabah, cooling-off periods before purchasing, gratitude journaling, and redirecting impulsive spending toward infaq also function as practical self-regulation strategies. Therefore, the reactualization of Sufi ethics is relevant for strengthening spiritual resilience and fostering more conscious consumption behavior amid the pressures of the digital economy.]]>
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