<![CDATA[Facing the highly competitive culinary industry dynamics in Padang City, MSMEs are required to continuously generate product innovations. This study aims to examine the mediating role of employee creativity in the relationship between brainstorming and leadership style on product innovation at UMKM Ayam Kejot Padang Branch. A quantitative correlational research approach was employed. Data were collected using questionnaires, interviews, and observations from 35 employees selected through a saturated sampling method. The data were analyzed using path analysis. The findings demonstrate that brainstorming and leadership style contribute significantly to fostering employee creativity. Furthermore, employee creativity is proven to significantly act as an intervening variable that bridges the influence of brainstorming and leadership style in delivering product innovation. Practical implications highlight the importance of encouraging interactive discussion forums and adopting supportive leadership practices to optimize team creativity in driving competitive culinary product innovations.]]>
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