Penguatan Branding Digital UMKM Berbasis Kearifan Lokal di Desa Kedungampel

Fatimah Azzahro (Universitas Islam Negeri Raden Mas Said Surakarta)
Brenada Aghita Sakti (Universitas Islam Negeri Raden Mas Said Surakarta)
Yoga Eka Aditya (Universitas Islam Negeri Raden Mas Said Surakarta)
Noviyanti Noviyanti (Universitas Islam Negeri Raden Mas Said Surakarta)
Nova Puspita Sari (Universitas Islam Negeri Raden Mas Said Surakarta)
Satria Bayu Kurniawan (Universitas Islam Negeri Raden Mas Said Surakarta)
Annisa Afifatul Mufidah (Universitas Islam Negeri Raden Mas Said Surakarta)
Angie Vidia Cahya Nurani (Universitas Islam Negeri Raden Mas Said Surakarta)
Nurul Fadhilah (Universitas Islam Negeri Raden Mas Said Surakarta)
Novi Ayu Pratiwi (Universitas Islam Negeri Raden Mas Said Surakarta)
Rafi Ikhwanul Aziz (Universitas Islam Negeri Raden Mas Said Surakarta)
Dwi Riyanti (Universitas Islam Negeri Raden Mas Said Surakarta)
Mellia silvy irdianty (Universitas Islam Negeri Raden Mas Said Surakarta)

Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Vol 4 No 1 (2026): Juli - September

Digital branding is an important strategy for improving the competitiveness and marketing reach of Micro, Small, and Medium Enterprises (MSMEs). In Kedungampel Village, some MSME owners still have limited understanding of branding and the use of digital technology as a promotional tool. This community service activity aimed to improve MSME owners’ understanding and skills in developing business identities and utilizing digital media to support marketing activities. The implementation method consisted of three stages: survey, socialization, and direct assistance involving seven MSME owners with various types of businesses. The assistance included creating business logos and promotional flyers, utilizing social media, and optimizing business location information through Google Maps according to the needs of each MSME. The results showed that the activity produced branding media and improved MSME owners’ understanding of digital technology for promotion. Further development can be achieved through continuous assistance and consistent use of digital media while highlighting local characteristics and wisdom.