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All Journal Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Angie Vidia Cahya Nurani
Universitas Islam Negeri Raden Mas Said Surakarta
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Penguatan Branding Digital UMKM Berbasis Kearifan Lokal di Desa Kedungampel Fatimah Azzahro; Brenada Aghita Sakti; Yoga Eka Aditya; Noviyanti Noviyanti; Nova Puspita Sari; Satria Bayu Kurniawan; Annisa Afifatul Mufidah; Angie Vidia Cahya Nurani; Nurul Fadhilah; Novi Ayu Pratiwi; Rafi Ikhwanul Aziz; Dwi Riyanti; Mellia silvy irdianty
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Digital branding is an important strategy for improving the competitiveness and marketing reach of Micro, Small, and Medium Enterprises (MSMEs). In Kedungampel Village, some MSME owners still have limited understanding of branding and the use of digital technology as a promotional tool. This community service activity aimed to improve MSME owners’ understanding and skills in developing business identities and utilizing digital media to support marketing activities. The implementation method consisted of three stages: survey, socialization, and direct assistance involving seven MSME owners with various types of businesses. The assistance included creating business logos and promotional flyers, utilizing social media, and optimizing business location information through Google Maps according to the needs of each MSME. The results showed that the activity produced branding media and improved MSME owners’ understanding of digital technology for promotion. Further development can be achieved through continuous assistance and consistent use of digital media while highlighting local characteristics and wisdom.
Co-Authors Annisa Afifatul Mufidah Brenada Aghita Sakti Dwi Riyanti Fatimah Azzahro Mellia silvy irdianty Nova Puspita Sari Novi Ayu Pratiwi Noviyanti Noviyanti Nurul Fadhilah Rafi Ikhwanul Aziz Satria Bayu Kurniawan Yoga Eka Aditya