<![CDATA[Businesses that sell health supplements without a distribution license through online marketplaces violate consumer rights, potentially causing harm to consumers. Legal liability for businesses and online marketplaces that sell health supplements without a distribution license is necessary to uphold legal certainty and protect consumer rights. Therefore, it is necessary to analyze the liability of businesses and online marketplaces for the sale of health supplements without a distribution license. This study employs a normative research design involving a literature review, followed by qualitative analysis. The results indicate that the liability of business operators selling health supplements without distribution permits includes compensation for consumers such as the return of goods of the same type or of comparable value, medical care, and financial compensation as well as criminal and administrative sanctions. Marketplaces that sell health supplements without marketing authorization may be held liable if they are found to have been negligent in fulfilling their obligations and oversight duties to prevent the sale of such products, fail to display accurate product information, or, in particular, fail to screen out hazardous products being sold. However, a marketplace may be deemed not liable if it immediately takes down links and blocks the accounts of businesses involved in the sale of health supplements without marketing authorization]]>
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