Jurnal Ilmiah Peuradeun
Vol. 14 No. 3 (2026): Jurnal Ilmiah Peuradeun

Effectiveness of Tat Twam Asi-Based Servant Leadership Model to Enhance Village Economic Performance

Ketut Gunawan (Faculty of Economics, Universitas Panji Sakti, Bali, Indonesia)
I Nyoman Sukraaliawan (Faculty of Administrative Sciences, Universitas Panji Sakti, Bali, Indonesia)
Ni Putu Sri Wati (Faculty of Economics, Universitas Panji Sakti, Bali, Indonesia)
Silky Roudhotus Sa'adah (Faculty of Teacher Training and Education, Universitas Sebelas Maret, Jawa Tengah, Indonesia)
Rajiv Dharma Mangruwa (School of Economics and Business, Telkom University, Jawa Barat, Indonesia)
Morro Krubally (School of Business and Public Administration, The University of the Gambia, Gambia)



Article Info

Publish Date
30 Sep 2026

Abstract

Community-owned enterprises must pursue economic performance while maintaining social legitimacy, yet leadership research has insufficiently explained how indigenous ethical frameworks can be integrated into servant leadership in culturally embedded organizations. This study examined changes in participants’ assessments of village-owned enterprises (BUMDesa) performance after a Tat Twam Asi–based servant leadership intervention and explored the participants' experiences of its relevance and application. An embedded mixed-method quasi-experimental design involved 60 participants from 15 BUMDesa in Buleleng Regency, Indonesia. Quantitative data were analyzed using descriptive statistics and the Wilcoxon Signed-Rank Test, while interviews with 15 participants were thematically analyzed. Participants reported significantly higher post-intervention performance assessments than in the pretest (M = 3.51 vs. 2.49; Z = −6.685, p < .001), alongside positive perceptions of the training’s clarity, relevance, applicability, and participatory process. Qualitative findings further indicated increased confidence, role understanding, and perceived organizational capacity. The study positioned Tat Twam Asi not merely as cultural context but as a normative resource for interpreting service, reciprocity, responsibility, and legitimate authority within servant leadership. The findings extend culturally grounded leadership scholarship and offer implications for community-based enterprises operating at the intersection of economic objectives, collective responsibility, and local systems of legitimacy.

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Journal Info

Abbrev

jipeuradeun

Publisher

Subject

Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Ilmiah Peuradeun (JIP), the International Journal of Social Sciences, is a leading peer-reviewed and open-access journal, which publishes scholarly work, and specializes in the Social Sciences, consolidates fundamental and applied research activities with a very wide-ranging coverage. This ...