Natural: Jurnal Pelaksanaan Pengabdian Bergerak Bersama Masyarakat
Vol. 4 No. 3 (2026): August : Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat

Pendampingan Digitalisasi UMKM melalui Pemanfaatan QRIS dan Google Maps di Kelurahan Tanjung Pinggir

Cindy Anita Sari (Universitas Islam Negeri Sumatera Utara)
Dinda Nurayuni Humaira (Universitas Islam Negeri Sumatera Utara)
Muhammad Risky Harahap (Universitas Islam Negeri Sumatera Utara)
Muhammad Royhan Safdan Muzaki (Universitas Islam Negeri Sumatera Utara)
Suheri Harahap (Universitas Islam Negeri Sumatera Utara)



Article Info

Publish Date
31 Aug 2026

Abstract

Digitalization has become one of the needs for business owners in adapting their business activities to technological developments. However, some MSME owners have not yet fully utilized digital services, both for transactions and for introducing their business locations to consumers. This community service activity aims to provide assistance to MSME owners in Tanjung Pinggir Urban Village through the use of QRIS and Google Maps as part of their business digitalization efforts. The activity was carried out through several stages, namely observation, data collection, coordination, assistance, and implementation of digital services for the participating businesses. Assistance was provided to three types of local businesses, namely a wholesale business, a grilled meatball (bakso bakar) business, and a beauty salon. QRIS was introduced as a non-cash payment method, while Google Maps was utilized to support the visibility and location information of businesses so that they could be more easily found by the public. The results indicate that the assistance provided business owners with new experiences and understanding regarding the use of digital technology to support their daily business activities. This activity also serves as an initial step in encouraging MSME owners in Tanjung Pinggir Urban Village to begin utilizing digital services as part of their business development.

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