<![CDATA[Purpose:This study examines and analyzes the effects of product quality, price, and promotion on consumer purchase decisions for Subak Timbul Rice.Methodology:The study involved 100 prospective consumers of Subak Timbul Rice. The sample size was determined using the Lemeshow formula, respondents were selected using probability-based simple random sampling, and the data were analyzed using descriptive statistics, classical-assumption tests, multiple linear regression, and t- and F-tests.Findings:Product quality, price, and promotion simultaneously have a positive and significant effect on consumer purchase decisions. Each variable also has a positive and significant partial effect on purchase decisions.Implication:Subak Timbul should strengthen supply-chain transparency and product identity, provide more flexible package sizes and competitive prices, intensify digital promotion, and develop relationship-building programs that encourage repeat purchasing.]]>
Copyrights © 2026
