Fostering entrepreneurial intention among university students is critical for driving economic growth, innovation, and reducing youth unemployment. Understanding the underlying psychological and environmental factors that shape these intentions is essential for designing effective higher education entrepreneurship programs. This study aims to examine the key determinants influencing entrepreneurial intention among university students, drawing upon established behavioral theories such as the Theory of Planned Behavior (TPB). Utilizing a quantitative approach, data will be gathered through structured surveys distributed to undergraduate and graduate students across various disciplines. Structural Equation Modeling (SEM) will be employed to analyze the relationships between independent variables—including perceived behavioral control, subjective norms, entrepreneurial education, and personal attitude—and the dependent variable, entrepreneurial intention. The research anticipates demonstrating that personal attitude and perceived behavioral control significantly drive entrepreneurial intention, while entrepreneurial education acts as a crucial moderating or direct catalyst in shaping student mindsets. Conclusion: The findings will provide actionable insights for educators, policymakers, and university administrators to optimize curriculum design, mentorship initiatives, and campus incubators, ultimately transforming student ideas into viable economic opportunities.
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