Global Review of Tourism and Social Sciences
Vol. 2 No. 3 (2026): Global Review of Tourism and Social Sciences

A Field Experiment on Student-Led Sustainability Change in Tourism Micro and Small Enterprises in West Nusa Tenggara, Indonesia

Uwi Martayadi (Sekolah Tinggi Pariwisata Mataram)
Putu Ayu Pratiwi Duta Siwantari (Sekolah Tinggi Pariwisata Mataram)



Article Info

Publish Date
30 Jun 2026

Abstract

This study tests whether a structured, field-based sustainability intervention can simultaneously strengthen tourism students' action competence and increase sustainability-practice adoption among tourism micro and small enterprises (TMSEs). In early 2026, 150 undergraduate tourism students from West Nusa Tenggara, Indonesia, were organized into 50 teams and paired with 50 TMSEs across five districts and cities on Lombok. Business-team pairs were block-randomized to an eight-week Regenerative Tourism Action Lab or an attention-matched Tourism Business Development Lab. Student outcomes were measured at baseline, post-intervention, and 12-week follow-up; business practices were independently audited at baseline and follow-up. Relative to the active control, the intervention produced larger gains in systems thinking (adjusted post-test difference = 0.47, p < 0.001), stewardship self-efficacy (0.53, p < 0.001), and sustainability action competence (0.42, p < 0.001). At follow-up, treatment enterprises had adopted 2.31 more verified sustainability practices than controls (95% CI 1.55-3.07; p < 0.001). Team implementation quality partially explained business-level adoption. The findings reposition tourism students as boundary-spanning change agents and suggest that tourism education can be evaluated not only by learner transformation but also by its external effects on destination businesses.

Copyrights © 2026






Journal Info

Abbrev

grtss

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The Global Review of Tourism and Social Sciences (3064-1780) is a peer-reviewed, interdisciplinary journal committed to advancing research that contributes to the achievement of the United Nations Sustainable Development Goals (SDGs) and promotes inclusive development across global and local ...