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Global Review of Tourism and Social Sciences
Published by Yayasan Galih Pelopor Pendidikan (Galih Foundation)
ISSN : 30641780     EISSN : 30641780     DOI : https://doi.org/10.53893/grtss.v1i1
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The Global Review of Tourism and Social Sciences (3064-1780) is a peer-reviewed, interdisciplinary journal committed to advancing research that contributes to the achievement of the United Nations Sustainable Development Goals (SDGs) and promotes inclusive development across global and local contexts. The journal welcomes high-quality original research from diverse fields — including tourism and hospitality, business and management, economics and finance, and cultural studies — as long as the work provides meaningful insights into how these disciplines can help build a more inclusive, equitable, and sustainable future. We are especially interested in topics such as: Sustainable tourism and responsible travel Inclusive business models and ethical leadership Financial strategies that promote equity and development Cultural heritage, identity, and social cohesion Policy and innovation for sustainable economic growth By emphasizing the intersection of scholarly inquiry and real-world impact, the journal aims to support evidence-based dialogue among academics, practitioners, and policymakers worldwide. Published three times a year (February, June, and October), the journal fosters cross-disciplinary understanding of today’s most urgent development challenges.
Arjuna Subject : Umum - Umum
Articles 35 Documents
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Determinants of Consumer Preference for Local Brands: A Comprehensive Review of Recent Literature Thien Duc, Luong Dinh; Mujahida, Sitti
Global Review of Tourism and Social Sciences Vol. 1 No. 1 (2024): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v1i1.318

Abstract

This article presents a comprehensive review of recent literature on consumer preferences for local brands, focusing on 34 empirical studies published between 2018 and 2022. The study identifies key factors influencing consumers’ decisions to favor local brands over global alternatives by employing a systematic literature review method. These factors include cultural identity, emotional connection, and economic considerations, with a particular emphasis on the role of brand management, social identity theory, and consumer behavior in shaping preferences. The review highlights variations in consumer preferences across different geographic and economic contexts, especially in emerging markets, and explores the competition between local and global brands. The findings offer valuable insights for both researchers and practitioners, shedding light on the complex drivers behind local brand preferences and providing guidance for enhancing market competitiveness. This review also underscores the importance of ethnocentrism, nationalism, and strategic brand management in fostering local brand loyalty. Future research directions are suggested to further explore these determinants and their implications in diverse settings.
Employee Excellence and Workplace Diversity: Key Drivers of Satisfaction, Retention, and Brand Success in Ethnic Restaurants Hatidja, St; Bahtiar; Mariana, Lina; Quach, Tai Minh
Global Review of Tourism and Social Sciences Vol. 1 No. 2 (2025): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v1i2.319

Abstract

This study investigates how employee skills and workplace diversity influence customer satisfaction, brand awareness, and employee retention in Indonesian restaurants in Taiwan. Using Structural Equation Modeling (SEM), the research explores the direct and indirect effects of these variables, with customer satisfaction acting as a crucial mediator. The findings highlight that employee skills significantly enhance customer satisfaction, which directly strengthens brand awareness and customer retention. Likewise, workplace diversity enriches customer experience, improving satisfaction and broadening brand reach. Notably, customer satisfaction mediates the relationships between employee skills, workplace diversity, and retention, underscoring its pivotal role in linking workforce dynamics to business outcomes. This paper contributes to Human Capital Theory and Social Exchange Theory, emphasizing the strategic value of developing employee skills and fostering workplace diversity. Practical implications suggest that restaurant owners should invest in training programs and inclusive workplace policies to enhance customer experience, build brand loyalty, and reduce employee turnover, ultimately driving business success.
The Impact of Water Infrastructure, Home Ownership, and Educational Facilities on Economic Growth in East Java Supiandi, Supiandi
Global Review of Tourism and Social Sciences Vol. 1 No. 1 (2024): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v1i1.320

Abstract

This study examines the influence of three key infrastructure variables—water facilities, home ownership, and educational infrastructure—on economic growth in East Java, Indonesia, from 2015 to 2018. Using panel data regression analysis, the study explores both short-term and long-term impacts of these variables on economic output, measured by GRDP at constant prices. The fixed effect model results indicate that water infrastructure positively and significantly influences economic growth, while educational infrastructure shows a positive but marginally significant effect. Conversely, home ownership infrastructure has a significant negative impact on GRDP. These findings suggest that while water and educational infrastructure are vital drivers of regional economic development, policies should address inefficiencies related to home ownership to ensure balanced growth. The study underscores the critical role of infrastructure investment in driving economic performance in developing regions
Assessing Village Development Institutions' Role in Responsible Tourism: A Case Study of Rewarangga, Indonesia Utama Dewayani, Eka Kadharpa
Global Review of Tourism and Social Sciences Vol. 1 No. 1 (2024): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v1i1.321

Abstract

This study explores the pivotal role of Village Development Institutions (VDIs) in fostering responsible tourism in Rewarangga, Indonesia. Using a case study approach, the research examines the socio-economic and human resource contributions of VDIs to sustainable tourism practices. The findings highlight VDIs’ efforts in promoting community participation, economic diversification, and the preservation of local culture within the tourism sector. The study also identifies the challenges faced by VDIs, such as resource limitations and competing interests, that hinder their ability to fully implement responsible tourism initiatives. These insights contribute to the broader understanding of sustainable tourism development, offering practical implications for policymakers, local communities, and stakeholders in the tourism industry. By showcasing the collaborative potential of VDIs, this research underscores their vital role in advancing responsible tourism and empowering local communities in rural tourism destinations.
How Supportive and Competitive Work Environments Influence Job Attitudes and Performance in French Sales Roles Wang, Tz-Li; Oscar, Wong
Global Review of Tourism and Social Sciences Vol. 1 No. 1 (2024): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v1i1.322

Abstract

This study explores the relationship between Supportive Psychological Climate (SPC), Competitive Psychological Climate (CPC), Job Attitude (JA), and Job Performance (JP) among sales employees in the French fashion industry. Using a sample of 259 respondents, this research investigates the direct effects of both SPC and CPC on JA and JP, while also examining the mediating role of JA between these psychological climates and performance outcomes. The findings reveal that SPC positively influences both JA and JP, while CPC does not significantly impact either variable. Furthermore, JA mediates the relationship between SPC and JP, but no such mediation is observed for CPC. These results highlight the importance of creating a supportive work environment to foster positive employee attitudes and improve performance. This study contributes to the growing literature on organizational climate by demonstrating how different types of psychological climates influence key job outcomes in a highly competitive industry.
Understanding the Dynamics of Tourist Experience through a Qualitative Lens: A Case Study Approach in Indonesia Yuli, Sri Budi Cantika
Global Review of Tourism and Social Sciences Vol. 1 No. 1 (2024): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v1i1.323

Abstract

This qualitative study explores the dynamics of tourist experiences in Indonesia, focusing on how cultural, environmental, and service-related factors shape tourist satisfaction and retention. Through in-depth interviews and thematic analysis, the research uncovers insights into the perceptions of both domestic and international tourists, offering practical recommendations for enhancing tourism services in Indonesia. Tourism is one of the main drivers of Indonesia’s economy, making it essential to understand tourist perceptions to promote sustainability and growth. The paper delves into multiple aspects of tourism, from cultural engagement to service quality, analyzing how these factors interact and contribute to the overall tourist experience. The results highlight key areas for improvement in the tourism sector and offer strategies for enhancing visitors' experience in Indonesia.
How Social Media Marketing and Online Customer Reviews Shape Purchase Decisions: The Role of Brand Awareness Praharjo, Ardik; Erliyan, Naila; Aziz, Noor
Global Review of Tourism and Social Sciences Vol. 1 No. 3 (2025): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v1i3.327

Abstract

This research aims to analyze the influence of social media marketing and online customer reviews on purchase decisions via Instagram Reels, with brand awareness as a mediating variable. The research adopts a quantitative approach with a population of Pinkflash Instagram followers who have previously purchased its products. The number of samples used in this research was 100 respondents using techniques purposive sampling. Data was collected using an online questionnaire. The data analysis method used is a range of scales and Structural Equation Model (SEM) with software SmartPLS 4.0. The results indicate that brand awareness significantly influences purchase decisions. Online customer reviews have a significant positive influence on brand awareness but do not directly impact purchase decisions. Social media marketing positively influences both brand awareness and purchase decisions. Furthermore, both online customer reviews and social media marketing have indirect positive effects on purchase decisions through brand awareness.
Bridging Theories and Practice: Organizational Management in an Indonesian School Context Syafriani, Velly; Nuryasni; Yuliani, Tri
Global Review of Tourism and Social Sciences Vol. 1 No. 2 (2025): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v1i2.338

Abstract

This study examines the organizational management practices at UPTD SMP Negeri 2 Lareh Sago Halaban, focusing on leadership, human resource management, curriculum development, financial management, infrastructure maintenance, and community engagement. Using a qualitative descriptive approach, the research relies on secondary data from books, journals, and official documents. The findings reveal the integration of classical, neo-classical, and modern management theories, enabling the school to maintain structured operations while fostering adaptability and collaboration. Leadership and decision-making are pivotal in directing staff and ensuring alignment with educational objectives. Effective resource management and community engagement further enhance the institution's ability to navigate challenges and optimize performance. This study contributes theoretically by highlighting the interplay of organizational theories in educational settings and offers practical insights for improving school management. Limitations include reliance on secondary data and a single-case focus, suggesting future research expand scope and incorporate primary data collection.
Navigating Trends of Marketing Innovations in the Hospitality and Tourism Industry: A Comprehensive Review Rifqi, Husni Muhamad
Global Review of Tourism and Social Sciences Vol. 1 No. 3 (2025): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v1i3.339

Abstract

The hospitality and tourism industry is undergoing rapid transformation driven by technological advancements, evolving consumer behaviours, and external disruptions. This study investigates marketing innovations within the sector, with a particular emphasis on digital transformation, AI-driven personalisation, big data analytics, and emerging technologies such as blockchain and virtual reality. It further examines the impact of global crises, notably the COVID-19 pandemic, on marketing strategies, highlighting shifts in consumer engagement and business resilience. Employing a qualitative literature review, the study synthesises insights from peer-reviewed journals and conference proceedings sourced from Scopus, Web of Science, Google Scholar, and ScienceDirect. Through a narrative synthesis approach, key trends, challenges, and gaps in hospitality marketing research are identified. The findings suggest that although digitalisation and AI contribute to enhanced consumer engagement and improved business performance, significant challenges remain, including concerns around data privacy, resource limitations, and barriers to adoption. This study offers practical implications for businesses seeking to optimise marketing strategies and outlines avenues for future research. Notable limitations include a reliance on secondary data and the need for empirical validation of emerging trends.
Sacred Forests and Sustainable Practices: The Role of the Lom Tribe’s Local Wisdom in Disaster Resilience Ayu Lestari, Zakia; Syafutra, Randi; Rina, Sinta Desta
Global Review of Tourism and Social Sciences Vol. 1 No. 3 (2025): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v1i3.347

Abstract

This study explores the Lom Tribe’s indigenous knowledge in disaster mitigation, emphasizing their early warning systems, sustainable land management, adaptive architecture, and spiritual beliefs. The findings reveal that the Lom Tribe relies on environmental cues such as bird migration, wind patterns, and water levels to predict natural disasters, while their sacred forest conservation and rotational farming techniques help prevent ecological degradation. Additionally, their stilt house architecture reduces flood risks, and spiritual rituals reinforce environmental responsibility and community resilience. Despite these effective strategies, challenges such as modernization, lack of formal documentation, and policy disconnects hinder integration with formal disaster risk management frameworks. This study contributes to the discourse on traditional ecological knowledge (TEK) and community-based disaster risk reduction (CBDRM), advocating for stronger collaboration between indigenous communities, researchers, and policymakers. Future research should explore comparative studies and policy frameworks to formalize indigenous disaster mitigation within national and regional governance systems.

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