Advances in information technology in the field of education have driven the use of Learning Management Systems (LMS) as a digital learning medium at the junior high school level. However, the development of an effective LMS must be based on an analysis of user needs so that the features developed align with the expectations of students and teachers. This study aims to analyze the user needs of the SMP LMS application using the Fuzzy Kano method to identify feature categories and priorities based on user satisfaction and dissatisfaction levels. The research method employed is a quantitative approach involving the distribution of a Fuzzy Kano questionnaire to junior high school student respondents. The data obtained was then normalized and analyzed using the Fuzzy Kano method to classify features into Must Be, One- Dimensional, and Attractive quality attributes. Subsequently, calculations for Customer Satisfaction (CS), Customer Dissatisfaction (DS), and Range Score were performed to determine feature development priorities.The results of the study indicate that basic features such as login, access to materials, and assignment submission fall into the Must Be category. The feature with the highest priority in the One-Dimensional category is fast and stable system performance, with a range score of 1.37. In the Attractive category, the gamification feature has the highest range score of 0.80, which is capable of enhancing students’ learning motivation.
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