Jurnal Proaksi
Vol. 13 No. 3 (2026): 13 No. 3 (2026): Juli - September

Behavioral Biases and Crypto Investment Decision: Moderating Influence of Financial Literacy in Indonesia

Hery Haryanto (International University of Batam)
Larventy Larventy (International University of Batam)
Johny Budiman (International University of Batam)



Article Info

Publish Date
26 Sep 2026

Abstract

Main Purpose - This research investigates how behavioral biases influence cryptocurrency investment decisions among Indonesian investors, with financial literacy as a moderating variable. Method - A quantitative approach was adopted using data from 520 active cryptocurrency investors in Indonesia collected through convenience-sampled online questionnaires. PLS-SEM was used to evaluate the proposed reflective measurement model and hypothesized structural relationships. Main Findings - Overconfidence, anchoring, mental accounting, loss aversion, and regret aversion significantly have positive effect on investment decisions, while herding behavior and representativeness yielded non-significant results. Financial literacy moderated only the relationships between overconfidence and loss aversion with investment decisions. Theory and Practical Implications - By integrating seven cognitive and emotional biases alongside financial literacy as a moderator, this study advances behavioral finance theory and underscores the strategic value of investor education in curbing bias-driven decision-making in speculative digital markets. Novelty - Departing from single-bias and traditional-market research traditions, this study constructs an integrated seven-bias framework and rigorously tests the boundary conditions imposed by financial literacy.

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Journal Info

Abbrev

JPK

Publisher

Subject

Economics, Econometrics & Finance Education

Description

Jurnal Proaksi Jurnal Proaksi merupakan Jurnal Ekonomi yang diterbitkan oleh Program Studi Akuntansi Universitas Muhammadiyah Cirebon, menerima artikel ilmiah berupa hasil penelitian dan literatur dalam kajian Akuntansi dan Manajemen. Penerbit : Program Studi Akuntansi Fakultas Ekonomi Universitas ...