<![CDATA[Students' limited communication and collaboration skills remain a challenge in science education, as instruction often relies on conventional methods and lacks support from interactive learning media. This study aimed to analyse the effectiveness of an Augmented Reality-based Bingo learning medium developed using the Assemblr Edu application in enhancing students' communication and collaboration skills. The study employed a Research and Development (R&D) approach using the ADDIE model. The research subjects and trial participants were 23 eighth-grade students selected using a saturated sampling technique. Data were collected through expert validation sheets, teacher and student response questionnaires, observation sheets, and pre- and post-tests. Data were analysed using descriptive statistics, paired-sample t-tests, and N-Gain analysis. The results indicate that the developed learning medium met the criteria for being highly valid, highly practical, and effective in improving learning outcomes as well as students' communication and collaboration skills. The medium also fostered active student engagement during the learning process, optimising interaction and cooperation among students. It is concluded that the Augmented Reality-based Bingo learning medium is a suitable innovative alternative to support the development of students' communication and collaboration skills in science education. This study highlights the potential of Augmented Reality technology as a medium to strengthen 21st-century skills in schools.]]>
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