<![CDATA[Business failure among batik MSMEs in Kampung Batik Semarang is not merely an economic event but a social one, touching family honor and the communal identity of artisans. This article aims to develop a conceptual framework for understanding the resurgence process of batik MSME actors following business failure within the collectivist socio-cultural ecosystem of Kampung Batik Semarang. Through a systematic literature review of sensemaking theory (Weick, 1995), narrative identity theory (McAdams, 1993), social support theory (House, 1981), social capital theory (Bourdieu, 1986), the collectivism dimension (Hofstede, Hofstede, & Minkov, 2010), and stigma theory (Goffman, 1963), this article synthesizes three dimensions of cultural MSME resurgence: cognitive-narrative, relational-social, and cultural-local. The synthesis shows that Javanese collectivist values, namely isin (shame), sungkan (reluctance), and rukun (harmony), play a dual role as both barriers and catalysts of resurgence, while artisan associations, family, and community figures function as channels of social capital that can be activated during crisis. This article proposes a conceptual model, the Communal Resilience Model for Cultural SMEs, as an analytical framework for a subsequent multiple case study in Kampung Batik Semarang. The article's contribution is theoretical, enriching entrepreneurial resilience literature with an underexplored collectivist cultural perspective while offering a qualitative research design for future researchers and practitioners supporting heritage-based MSMEs.]]>
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